👋 Hello, I’m Simone
I’m an Australian surface pattern designer who stitches stories, sass, and sustainability into every collection. My work is inspired by the memories I hold dear, the adventures I’ve taken, and the little details most people overlook — all reimagined into bold, intricate patterns that bring joy and connection.
🌿 What Inspires My Work
Memories: family, friends, and everyday life moments that deserve to be honoured.
Travel: from African safaris to Balinese gardens, each journey gifts me new motifs and colour palettes.
Details: the unexpected — from animal sketches to architectural textures — often sparks my most complex designs.
Sustainability: creating beauty responsibly and collaborating with eco-conscious brands.
✍️ My Creative Process
I begin with my own photography as the seed for each design.
Every motif is hand-drawn digitally (no filters, just me, my pen, and a lot of layers!).
I love building complex, detailed repeats that reveal new surprises the longer you look.
All designs are thoroughly pug-inspected by my two snorty studio assistants 🐾.
🌸 My Values
Storytelling — every pattern has a reason to exist.
Sustainability — partnering with eco-friendly brands is part of my creative ethos.
Joy + Sass — art should make you smile (and sometimes smirk).
💌 Let’s Connect
Looking for distinctive, story-rich designs with depth and personality? Let’s collaborate! I’m especially passionate about partnering with eco-conscious brands who want to bring beauty into the world responsibly.